ITSU: soup’dumplings ‘Your Tray, Your Way’
2.8 Million Views
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An awareness campaign for the Japanese fast-food retailer, achieved +850K organic reach in 24hrs and a total of 7.6M reach in five weeks.
Through innovative influencer marketing and a laser-sharp internal social media team reactive to what is trending in-app, the campaign caused the product to sell out across all major retailers.
The Results
