SYPS

Founded by rapper Aitch, Syps is a soft drinks brand with a fresh, bold take on the water game. They needed a series of photos to be used across digital channels that perfectly complement Aitch's cool, urban aesthetic.

The Results

Lasting Lemons managed the entire creative process for the photo shoot and deliverables, which included concept development, production, and post-production.

The outcome was a series of photos that successfully redefined Syps as a youthful, lifestyle-oriented brand, vividly bringing the brand's bold vision to life with creativity and style.