ITSU
7 Million Views
horizontal-view
The goal: revitalise itsu’s content with reactive TikToks, positioning it as a pioneering brand in Gen Z and internet culture, all while staying true to the brand’s core ethos of "beautiful food, beautifully done.”
We used our channel expertise to speak to Gen Z subcultures and communities, always remaining platform-first, without losing sight of the brand ethos. Think shareable content.
The Results
