TAKIS
2.8 Million Views
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We teamed up with Takis to create a highly reactive, trend-driven series of social assets to take their IRL activation to the next level. From an entertainment-first approach to a seamless digital-to-physical experience, we made sure Blue Heat’s launch wasn’t just seen, but felt.
The result was their highest-performing organic content to date. This was experiential marketing done right, with an ownable, attention-grabbing moment (a giant blue container in central London will do that!) that left a lasting impact.
The Results
